Thursday, January 20, 2011

Like a Bad Itch...Styles Always Come Back

Before I get any further into this post, first and foremost I'd like to apologize (to my admittedly limited viewership) that I've not updated my blog in the last half year. Due to the rigors of law school I find myself with less and less time to spend with friends and family, and admittedly, by comparison to these two elements of my life, blogging about fashion falls short of the most rewarding use of my free time. Nevertheless, I am committed to what few of you there are whom have shown an interest in my blog with keeping you updated upon what I see brewing in the world of men’s fashion.

All that being said, today’s post will be a blend of history and observation of what I feel might be coming down the cool kid’s assembly line.

Behold Exhibit A: The Men’s Clutch: not so affectionately dubbed the 'man-purse'
The era of the men’s clutch bag never made the same splash in American fashion through the 1970s-1990s as the dramatic fashion shift from Beatnik to the ready-to-wear simplistic styles of Gap, Calvin Klien, Banana Republic and the like. However, through this same period, the casual use of men’s clutches in Europe remained prolific, with major brands including Prada and LV having continued their production to date.

So what, the educated reader should ask, would cause a come-back of the man-purse. I propose the following hypothesis.

If we accept the premise that the man-purse never truly left the world of men’s fashion to begin with, having persisted (valiantly) in Europe throughout the years, then it becomes less of a surprise that in a time of increased globalization and through the hyper-evolution of western fashion in Asia (e.g. Japanese/Korean pop-couture) that the man purse would eventually naturally find its way back into the hands of people willing to experiment with its use again. Subsequently, there has been dramatic feminization of men’s fashion in the last few years (e.g. skinny jeans, V-neck tops) the cause of which expands from media reinforcement to a market response by designers further perpetuating the process.

Needless to say -- guys, expect to get a lot of flack for trying to rock the man-purse. This is one look that you'll need to have some tremendous machismo going for you in order to overcome the man-purse stigma. But rest assured, you're not alone. David Beckham was recently seen rocking the new Prada man-purse shown above, and Brad Pitt is said to have one as well (unconfirmed). I leave you now with a bit of humor and paradox.

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Ross says:
December 5, 2010 at 11:10 am
um…anyone happen to know what brand or name that advertisement is from…? Cause that murse & jacket are amazing! hahahah but yeah…seriously…

knightmeric says:
December 5, 2010 at 11:43 am
Its not a purse its a satchel.

Psilence says:
December 5, 2010 at 12:07 pm
Is this from Water for Elephants? I read the book and heard they were making a movie of it with Robert Pattinson in it… not sure if want :S

Lorna says:
December 5, 2010 at 12:37 pm
It’s not a purse, it’s called a satchel. Indiana Jones wears one.

And the verdict is: the forum trolls approve.